| | Wed, 16 Jan 2008 08:22

Digital copy of movies via iTunes - your content in the format you want it: Apple yesterday announced the option, via certain DVDs, to transfer an iTunes Digital Copy of the movie to your iTunes library.  So, you’ll have the hard copy of the movie in the form of a DVD and a digital copy that you can take with you on your iPod video, iPhone or iTouch. Once again, another indication that consumers are demanding their content on their terms; they want it in the format that’s right for them and to be able to consume it on demand.

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