| | | Thu, 21 Aug 2008 17:44

Murmurs had been growing louder over the past decade or so that the mystique of the Olympic Games had lost its luster. Widespread drug busts of such champions as Marion Jones had supposedly disillusioned us. Young people couldn't connect. They'd rather be watching the X-Games.  The average age of the Olympic viewer rose almost ten years, to the upper 40's, from the 1992 Barcelona Games to Athens four years ago. But three forces combined in Beijing to catapult the Games once again high into widespread public consciousness...

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